Hi, I’m Zohreh.

UI/UX and graphic designer

I’ve had over seven years of work experience, and have placed my main focus on digital media.

In addition, I am adept at branding design and design for printed material. 

Email : zsotude93@gmail.com

I'm a Graphic and UX Designer based in Italy. As a master's student in product and service design, I focus on creating user-centered designs for a great experience. Before pursuing my master's degree, I used to work at a digital printing company as a full-time designer.

I've also worked as a freelance UI/UX and graphic designer since 2016. My design approach is human-centered, blending simplicity with brand identity principles for impactful solutions. Passionate about ideation and visual design, I love understanding how people use things and turning user problems into seamless experiences at scale.

I have the ability to conduct user research, develop user personas, and contribute to information architecture. Skilled in ideating, wireframing, and prototyping. Eager to leverage my design expertise and strong visual foundation to create intuitive and engaging user experiences.

I use different design tools depending on the project but my favorite tools are Figma, Adobe Photoshop, and Illustrator.

Work Experiences

    • Redesigning and enhancing the agency website’s UI/UX, focusing on clear navigation, information hierarchy, and user flow, resulting in 20% increase in session duration within three months.

    • Implementing a new user flow leading to a 17% reduction in bounce rate, receiving positive feedback from clients in satisfaction surveys.

    • Conducting user research, A/B testing, analyzing website traffic and social media engagement to understand user behavior and content preferences.

    • Preparing 100+ print materials including flyers, brochures, catalogs, and business cards for 30+ clients, ensuring strong engagement and brand consistency.

    • Designing 200+ visuals for website and social media, considering user engagement and brand consistency, increasing followers by 5000+ in six months.

    • Developing content strategy for the website and social media channels that improved SEO ranking, placing the agency in the top 10 search results for key industry terms.

    • Designing and developing the company website, considering design principles in website layout, user flow, and visual hierarchy.

    • Generating 100+ custom social media graphics, increasing user engagement and boosting followers by 30%.

    • Creating unique stickers for kids' bikes considering design principles for physical products that resulted in selling 1,000 units in three months and a 200-units increase in sale compared to the previous quarter.

    • Creating the brand identity that enhanced brand recognition and customers experience.

    • Crafting 40+ advertising materials including flyers, brochures, billboards, stands, and business cards for three successful campaigns.

    • Designing seasonal menus featuring 50–70 items, which resulted in customer excitement and boosted weekly orders by 100+.

    • Designing a user-friendly eCommerce website on WordPress CMS achieving 600 transactions in the first four months.

    • Developing a clear navigation system that improved product discovery to enhance customer experience and facilitate product purchase.

    • Implementing best practices for product page design and information architecture, ensuring product information is readable and visually appealing to customers.

    • Designed and developed a non-eCommerce website for Papyrus Offset Printing Company using WordPress CMS.

    • Prioritized clear information architecture and user experience to effectively showcase the company's services and portfolio.

    • Leveraged WordPress CMS to create a user-friendly website, ensuring easy navigation and access to key information for potential clients.

Education

M.Sc. Product & Service Design, Sapienza University of Rome (2022 – 2025)

M.a. Visual Communication (Graphic Design), Pars University of Art & Architecture (2017 – 2019)

Courses

WordPress CMS Website Development, Arjang Institute of Higher Education (2019)

HTML, CSS, and JavaScript, Arjang Institute of Higher Education (2018)

Graphic Design, Academic Center for Education, Culture and Research (2016)

Skillsets

    • Design Thinking

    • User Research & Empathizing with Users

    • Wireframing & Prototyping

    • Information Architecture

    • Visual Design

    • Usability Testing

    • Branding

    • Layout Design

    • Print & Digital Media Design

  • Skilled in :

    • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

    • Figma

    • CorelDRAW

    • WordPress CMS

    • Microsoft Office (Word, Excel, PowerPoint)

    Familiar with:

    • Rhino & Grasshopper

    • Unity & Agisoft Metashape

    • HTML & CSS

    • Python

    • Arduino & Fritzing

    • Miro & Canvas

    • Clip Studio Paint

    • Creativity

    • Problem-Solving

    • Attention to Details

    • Time Management

    • Adaptability

    • Teamwork

    • English: Professional working proficiency

    • Italian: Limited Working Proficiency

    • German: Basic Knowledge

    • Digital Product Design

    • User Research

    • Data Analysis

    • Interaction Design

    • Graphic Design

    • Printed Material Design

    • Product Photography

    • Advertising

    • Digital Marketing