Hi, I’m Zohreh.
UI/UX and graphic designer
I’ve had over seven years of work experience, and have placed my main focus on digital media.
In addition, I am adept at branding design and design for printed material.
Email : zsotude93@gmail.com
I'm a UX Designer living in Italy. Currently I’m studying MSc in product and service design. As a master's student in product and service design, I focus on creating user-centered designs for a great experience. Before pursuing my master's degree, I used to work at a digital printing company as a full-time designer.
I've also worked as a freelance UI/UX and graphic designer since 2016. My design approach is human-centered, blending simplicity with brand identity principles for impactful solutions. Passionate about ideation and visual design, I love understanding how people use things and turning user problems into seamless experiences at scale.
I have the ability to conduct user research, develop user personas, and contribute to information architecture. Skilled in ideating, wireframing, prototyping, and design tools like Figma. Eager to leverage my design expertise and strong visual foundation to create intuitive and engaging user experiences.
I use different design tools depending on the project but my favorite tools are Figma, Adobe Photoshop, and Illustrator.
Outside of work, you can find me reading books, watching movies, traveling, and painting. Below, you can find some of my work experiences. To see my portfolio check out top menu.
Let's create meaningful designs together!
Work Experiences
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Photographed products and created eye-catching visuals for websites and social media posts, considering user engagement and brand consistency.
Enhanced a part of user interfaces for the agency website, focusing on clear navigation, information hierarchy, and user flow to enhance user experience.
Initiated and improved content strategy for the website and social media channels, ensuring information architecture catered to user needs and SEO best practices.
Conducted user research by analyzing website traffic and social media engagement metrics to understand user behavior and content preferences.
Produced a substantial volume of print materials for clients, including flyers, brochures, and business cards.
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Created distinctive bicycle frame stickers, showcasing creativity and ability to apply design principles to physical products.
Designed and developed a non-eCommerce website for the company, demonstrating an understanding of website layout, user flow, and visual hierarchy.
Assigned to create engaging social media graphics and layouts for various platforms, catering to user engagement and brand awareness.
Captured and edited product photos for social media use.
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Designed occasional menus according to client’s need.
Crafted indoor and outdoor advertising materials such as flyers, stands, membership cards.
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Crafted a user-friendly eCommerce website for Afshar Electrical Supply Store using WordPress CMS. Focused on creating a clear and intuitive navigation system based on the user flow to enhance customer experience and facilitate product purchase.
Implemented best practices for product page design and information architecture, ensuring product information is easily accessible and visually appealing to customers.
Utilized WordPress CMS to manage website content and product listings, showcasing experience with a popular content management system.
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Designed and developed a non-eCommerce website for Papyrus Offset Printing Company using WordPress CMS.
Prioritized clear information architecture and user experience to effectively showcase the company's services and portfolio.
Leveraged WordPress CMS to create a user-friendly website, ensuring easy navigation and access to key information for potential clients.
Education
M.Sc. Product and Service Design, Sapienza University of Rome (Oct 2022 – Present)
M.a. Visual Communication (Graphic Design), Pars University of Art and Architecture (Feb 2017 – Nov 2019)
Courses
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Foundations of User Experience (UX) Design
How to set up a Website with WordPress CMS, Arjang Institute of Higher Education (2019)
HTML, CSS, and JavaScript, Arjang Institute of Higher Education (2018)
Graphic Design, Academic Center for Education, Culture and Research (2016)
Skillsets and Areas of Interest
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Skilled in :
Figma
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
CorelDRAW
WordPress CMS
Microsoft Office
Familiar with:
Rhino 7
Grasshopper
Agisoft Metashape
Unity
HTML5 + CSS3
Python
Arduino and Fritzing
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Design Thinking
Empathizing with Users
Problem Solving
Visual Design
Usability Testing
Teamwork
UI/UX Design
Creative Strategy
Concept Development
Environmental Graphics
Packaging Design
Brand Identity
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Digital Product Design
User Research
Data Analysis
Interaction Design
Graphic Design
Printed Material Design
Product Photography
Advertising
Digital Marketing
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English: Professional working proficiency
Italian: Limited Working Proficiency