Arghavan Tricot
Brand Identity
Project Type:
Brand Identity Design
Including:
Packaging Strategy, Brochure, Label, Tag, Instagram Highlight
Client:
Arghavan Tricot Independent crafter
Description:
The Brand Identity Design for Arghavan Tricot goes beyond visual aesthetics; it encapsulates the energetic, girlish, joyful, and slightly naughty spirit of the brand. The use of pink acts as a unifying element, ensuring a cohesive and engaging experience that leaves a lasting impression on Arghavan Tricot's customers, making their journey with the brand as lively and delightful as its identity.
The Packaging Strategy was crafted with careful consideration, aiming to enhance the product's presentation and create a memorable unboxing experience. The design reflects a balance between creativity and functionality, aligning seamlessly with Arghavan Tricot's unique identity.
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Brochure
The Brochure serves as a visual guide that goes inside the box, providing customers with some tips about how to clean the product.
The use of pink is not just a color choice but a reflection of the brand's vivacious personality, creating a memorable and joyous reading experience.
Skills:
Branding, Problem-Solving, Graphic design, Marketing
Used Programs:
Adobe Photoshop, Adobe Illustrator
Packaging Items
Labels and tags were designed with simplicity and clarity, ensuring that they not only convey essential information but also serve as elegant accents to the products. The consistent use of the brand color maintains a strong connection to the overall visual identity.
The logo was already made, I added some elements and colors to make it unique for the business. The Instagram Highlight design complements the brand's online presence and visually organizing of Arghavan Tricot's offerings. The use of pink further amplifies liveliness, organizing content in a way that mirrors the spirited essence of Arghavan Tricot.