Parseh Land
Brand Identity
Project Type:
Brand Identity Design
Including:
Logo, Invitation Card, Flyer, Menu, Outdoor Advertising, Shop Sign, Order-taking Sheet
Client:
Parseh Land Persian Kebab Restaurant
Description:
For Parseh Land Restaurant, I worked on making their brand look special. I created a logo, online invitation card, flyer, menu, outdoor advertising, shop sign, and order-taking sheet.
This brand design for Parseh Land is not just about looks; it's about making people excited to try the delicious Persian kebabs at this restaurant. From the logo to the outdoor ads, everything is made to give customers a nice and tasty experience at Parseh Land.
Parseh Land's chosen colors—red and yellow—create a vibrant and dynamic atmosphere, stimulating appetite and conveying enthusiasm. The addition of white in the branding enhances simplicity and cleanliness, contributing to a positive and inviting dining experience.
#FFFFFF
#FFD13C
#D42825
#000000
Logo
The logo is like the face of the restaurant, showing the taste of their Persian kebabs. It's a mix of tradition and modern style, making it a unique symbol for Parseh Land.
Flyer and Invitation Card
The invitation card and flyer do not only include information. They're designed to show the brand identity and also they are like a small peek into the delicious food that people can have at Parseh Land. The shapes, colors, and words are meant to make the audience curious and hungry.
Menu
The menu is not just a list of food; it's like a trip through all the tasty Persian dishes at Parseh Land. Each page looks good and makes you want to try everything. In the menu, I also considered brand identity.
The order-taking sheet is a practical thing. It helps waiters to keep a record of orders easily to serve the customers better.
Skills:
Branding, Problem-Solving, Graphic design
Used Programs:
Adobe Photoshop
Outdoor Advertising
Outdoor advertising, like posters and banners, is made to catch the eye when people walk by. It wants to show how good Parseh Land is and make people want to come in and try the kebabs.