Bargh Online
A local online electronics supplier
Role: Web Designer
Date: May 2021 - Jul 2021
Design Tool: WordPress CMS
Description: An e-commerce website for selling electronic components, including lamps, video door openers, cables, and ventilators.
Objective
With an awareness of the increasing demand for reliable electronic components in home improvement, this project’s objective was to establish Bargh Online as a trustworthy and user-friendly e-commerce platform. Beyond being a place to buy electronic components, Bargh Online aims to redefine the online shopping experience by offering clear categorization, detailed product information, and a seamless checkout process. Through these efforts, our goal was to empower homeowners with the knowledge and confidence to make informed decisions while enhancing their overall experience in purchasing electronic components.
Problem Addressed:
Bargh Online addressed the challenge in the electronic components market where users faced difficulties in finding specific items due to unclear categorization and a lack of detailed product information.
Process:
Conducted user flow analysis, designed a responsive e-commerce platform, and integrated secure payment options.
Empathy Map
Says:
"I wish it was easier to find the electronic components I need."
"I want to be confident in the quality of the products I'm buying."
"A smooth and secure checkout process is crucial for me."
Thinks:
"I need to find reliable electronic components for my home."
"Clear product information will help me make informed decisions."
"A secure and easy checkout process is a sign of a trustworthy website."
Feels:
Anxious about making the right choice for electronic components.
Assurance and trust when provided with detailed product information.
Frustration and concern if the checkout process seems complicated or insecure.
Does:
Searches for specific categories and filters to streamline product selection.
Reads product descriptions and customer reviews before making a purchase.
Appreciates a straightforward and secure checkout process.
Persona
Emily Davis
Age: 38
Occupation: Interior Designer
Passion: Home Improvement
Needs and Goals:
Seeks a user-friendly platform to easily find specific electronic components for home projects.
Values transparency and detailed product information to make informed purchase decisions.
Desires a secure and streamlined checkout process for a hassle-free shopping experience.
Challenges:
Struggles to locate specific electronic components on e-commerce platforms with unclear categorization.
Feels hesitant to make purchases without sufficient product details and transparent pricing.
Avoids websites with complicated or insecure checkout processes.
Pain Points:
Difficulty in Product Selection:
Users may struggle to find specific electronic components, such as lamps, video door openers, pipes, cables, and ventilators, if the website lacks clear categorization and filters.
Incomplete Product Information:
Users might hesitate to make a purchase if product pages lack comprehensive details, customer reviews, or transparent pricing information.
Complex Checkout Process:
Users may abandon their carts if the checkout process is cumbersome, lacks transparency, or raises concerns about the security of their transactions.
Lack of Post-Purchase Information:
Users might feel anxious after making a purchase if they don't receive clear confirmation emails or real-time tracking information for their orders.
Goal Statement:
Create an efficient e-commerce platform with clear categorization and filters for easy navigation, providing users with comprehensive product information and customer reviews. Streamline the checkout process to ensure a secure, transparent, and user-friendly experience, ultimately enhancing the confidence of homeowners in purchasing electronic components from Bargh Online.
Hypothesis Statement:
By enhancing the website's navigation and optimizing the checkout process, we anticipate an increase in user confidence and a reduction in cart abandonment. This holistic improvement is expected to result in higher conversion rates, ultimately contributing to a positive user experience and increased customer satisfaction on Bargh Online.
Problem Statement
Homeowners seeking reliable electronic components face challenges in finding specific items due to inadequate categorization and filters. The lack of transparent product information and a complicated checkout process contribute to user frustration and potential cart abandonment.
Takeaways
Impacts:
Improved user accessibility to electronic components, providing a reliable online platform for purchasing high quality products. By optimizing the checkout process for simplicity and security, user friction significantly reduced and conversion rates increased.
What I learned:
From the Bargh Online project, I learned the power of simple and minimal design in enhancing user experience. Embracing simplicity helped streamline navigation and reduce cognitive load, leading to improved usability and heightened user satisfaction. Incorporating minimalist design principles proved effective in creating an intuitive and visually appealing platform that resonated with users.
Next Steps:
The next step could involve conducting further user testing and gathering feedback to iteratively improve the platform based on user insights. Additionally, implementing enhancements such as an integrated messaging system for buyer-seller communication and refining the mobile experience could enhance overall usability.
Usability Study Tasks and Goals:
Easily access the Bargh Online website and navigate to the "Shop" section.
Utilize intuitive filters to narrow down product options based on categories such as lamps, video door openers, pipes, cables, and ventilators.
View detailed product pages with specifications, customer reviews, and clear pricing information.
Add selected items to the shopping cart and proceed through a straightforward and secure checkout process.
Receive confirmation emails and real-time tracking information for my order.
Experience a responsive design that ensures a user-friendly browsing and purchasing experience on both desktop and mobile devices.