Kiddie World
An application for parents
Role: UX/UI Designer
Date: Dec 2023 - Mar 2024
Design Tool: Figma
Description: An app facilitating the buying and selling of secondhand kids' clothes and other stuff, fostering sustainable practices.
Objective
We recognize the environmental impact of the textile industry and understand the need for sustainable parenting practices. The goal in this project was to create a platform that not only facilitates the buying and selling of secondhand kids' clothes but also fosters a community where parents can connect, share parenting experiences, and contribute to a more sustainable future.
Problem Addressed:
Kids' clothes are expensive, and children grow up very fast, needing new clothes. The things they don't use anymore take up space, and throwing them away is bad for the environment.
Process:
Conducted user research, created intuitive wireframes, iteratively designed interfaces, and implemented user testing for optimal usability.
Emily’s Problem Statement
Emily is a working mother with two children who needs to get rid of the clothes that her children don’t use anymore, because she thinks children’s extra clothes take too much space.
Alex’s Problem Statement
Alex is a single father with a low income who needs to get the things her son needs without spending too much, because he wants to manage their lives in a better way and he finds it frustrating to spend a lot on clothing.
Until now we’ve understood the user story for the first persona:
As a mother of two children who is an employee with a medium range salary, Emily wants to be able to buy affordable, high quality clothes for her children and get rid of her children’s useless clothes, so that she can make sure her children are healthy and she can also free up some space at home. Using this user story helps us achieving the hypothesis statement which is:
If Emily becomes able to sell the things that her children don’t use, then she can get rid of the things that she has stored in the cellar and free up some space. Also if she can get enough information about the clothes she is buying for the kids, then she is relieved that her children are healthy.
And from the second persona we’ve understood the user story that tells us as a father of a naughty boy with a low income, Alex wants to be able to buy cheap clothes and resell his son’s useless clothes, so that he can earn some money and manage their lives in a better way.
Using this user story helps us achieving the hypothesis statement which is:
If Alex becomes able to sell the clothes his son doesn’t wear then he can make some money. Also if he buys cheap clothes, then he can save some money.
Goal statement
Our kiddy Mode app will let users buy and sell secondhand children’s clothes which will affect parents who have a limited budget and small space in their house, by freeing up some space in the house and making money. We will measure effectiveness by sending questionnaire after each purchase and sell and counting the number of activities the user did in 3 months.
User Flow
I considered two main tasks for the users and thought about the steps that they take to do the task: selling and buying kids’ clothes.
in the charts rectangles show pages that have to be designed and the other shapes show the actions and decisions. According to this chart I identified the main pages and components to design.
Storyboard
This process of creating a big picture storyboard typically starts with defining the main storyline, major scenes, and the overall flow of the narrative.
I did this task by sketching rough illustrations and thinking about how each scene connects to the next, ensuring a coherent and realistic storyline.
Once the big picture storyboard has been approved, the close-up storyboard production process begins. This phase focuses on fleshing out the finer details of each step on the app.
Paper Wireframe
After all the user research activities, I started creating wireframe for the application. User flow shows that I need pages such as homepage, product, profile, categories, etc so I started to draw these pages.
For each page I thought about the essential components that need to be on them.
After doing this, I assessed the wireframes and chose among the alternatives. In this stem I made decision about the components that I want to keep in my main design.
Low Fidelity Prototype
Usability Study Findings
Communication and Negotiation:
While the app initially lacked direct communication features between buyers and sellers, users suggested the inclusion of a messaging system to facilitate negotiations and inquiries.
Mobile Responsiveness:
Participants appreciated the mobile responsiveness of the app, making it convenient to browse and list items on the go. This aligns well with the dynamic lifestyle of parents.
Search and Filtering Functionality:
The search and filtering functionalities revealed a notable pain point. Users encountered difficulties in refining search results, leading to frustration when attempting to find specific clothing items based on size, brand, and other preferences.
Navigation and Discoverability:
Participants expressed satisfaction with the intuitive navigation within the app, finding it easy to explore different sections and locate specific features.
Listing Items for Sale:
Participants found the process of listing items for sale generally smooth. However, a few users encountered issues with image uploads, suggesting the need for enhanced image handling functionality.
Mobile Responsiveness:
The mobile responsiveness of the app was generally appreciated; however, some users reported occasional glitches, underscoring the importance of addressing and rectifying these issues for a seamless on-the-go experience.
High Fidelity Prototype
Takeaways
Impacts:
Increased accessibility to affordable, high-quality kids' clothing while building a community for parents to share their experiences.
What I learned:
The most important thing that I learned during thing project was how to conduct a usability study and how to test the prototype and analyze the results.
Next Steps:
In response to the identified pain points, my next steps include refining the navigation system for enhanced user guidance, optimizing image upload functionalities, reevaluating the search and filtering mechanisms, and implementing a secure in-app messaging system. These insights will steer the efforts to make Kiddy Mode an even more user-centric platform for sustainable and hassle-free secondhand kids' clothing transactions.