Eco Art Land
A platform for eco-conscious artists
Role: UX/UI Designer
Date: Oct 2023 - Jan 2024
Design Tool: Figma
Description: A platform for artists to buy/sell secondhand art materials, showcase artwork, and engage in environmentally focused events.
Objective
We care about the environment, and we believe that many artists share this concern. With a commitment to creating a community that values both art and eco-friendliness, our journey started.
We conducted interviews with some artists and finally figured out that artists needed more than just a place to sell their art. So, we envisioned a space where artists can showcase their art, engage in conversations, and exchange materials they no longer need. With the goal of offering a platform that goes beyond traditional art spaces, through careful planning and hard work, we've developed a platform that aims to redefine how artists connect, collaborate, and share within their creative world.
Problem Addressed:
Bridged the gap between artists, sustainable practices, and art-related events.
Process:
Conducted user interviews, designed an intuitive marketplace, integrated communication features, and promoted community engagement.
Impact:
Enhanced the art ecosystem by fostering collaboration, resource sustainability, and a sense of community among artists.
Empathy Map
We started our journey by conducting interviews with some artists. This empathy map is the summary of the interviews. We wrote what the users say, do, think, feel, see, and hear. We also mentioned their pains and gains. Using these data helped us achieve our persona and user story.
User Story
As an Artist who cares about environmental issues, I want to be able to make less waste and show my artwork to others so that I can convey my critical point of view to raise people’s awareness about sustainability and being eco-friendly.
Service Statement
For an artist with a passion for sustainability who has a desire to convey the critical vision, the Eco-art-land is a specialized service for artists who prioritize consciousness about zero-waste lifestyle that is a gateway for artists to not just exhibit their work but also to connect with other artists to buy/sell residual materials. Unlike generic art spaces and platforms, our service is not just about buying art and materials; it's about investing in a zero-waste community that shares the passion and values, creating a lasting impact beyond the canvas.
Storyboard
The Next step after writing service statement was creating an storyboard. In the storyboard we brought starting point, pain points, key actions and achievements.
User Journey
The user journey shows the step the users take in order to use the service and achieve their goal. It includes the steps they take before using the service, while using the service and after that.
Innovation
Our research shows that our distinctiveness comes from combining our website platform with events that support artists in building communities. What sets us apart is how we seamlessly integrate the website with events tailored for artists, going beyond just providing a platform. We actively contribute to creating lively artist communities, aiming for an experience that encourages collaboration and a sense of belonging for artists using our platform. To understand how to achieve our goals, we've studied similar cases using a systemic innovation diagram, exploring various aspects like artist platforms, secondhand material exchanges, artist community-building, and services for artists. The case studies include: Make & Mend, Artfinder, Upwork, Deviant Art, Vinted, Etsy, Secondamano.it, catawikiy, and Artlogic.
Low Fidelity Prototype
After all of the previous activities we started prototyping and testing the prototype.
Business Model Canvas
In analyzing the financial and operational dimensions of the business, a pivotal step is the creation of the business model canvas and service blueprint. These strategic tools encapsulate the core components essential for understanding and optimizing the business processes and customer interactions.
Service Blueprint
The service blueprint offers a visual representation of the service delivery process, highlighting touchpoints, roles, and potential areas for enhancement. Together with the business model canvas, these frameworks provide invaluable insights that pave the way for informed decision-making and efficient operational strategies.
Visual Identity
As we know, visual identity design plays a crucial role in establishing a brand's online presence.
Through a thoughtful selection of colors, grids, and other visual elements, a website can communicate its message effectively.
A cohesive site identity design is essential for building brand recognition and conveying a consistent message to the audience.
Physical Platform
Besides a digital platform we thought about creating a physical platform to help communication among artists.
The 3D modeling process using Rhino 7 was a step-by-step journey. We started by planning how we wanted the exhibition and store and other spaces to look.
Then, we created a basic structure, refining proportions along the way and afterward we added intricate details.
Delivery point
Exhibition
Storage
*** The 3D modeling was implemented by my colleagues. I just mentioned it here as a part of the project.